People are processing information differently due to the rise in mobile technology and social media in this current era. Websites that are burdened with too many images or too much text without consistency in color or size scheme would surely attract negative attention.
You need to accordingly design your nonprofit website while keeping in mind two different aspects:
2. Information overload
One needs to seriously consider the shift in communication while designing the tone and design of the nonprofit website. You website should provide more social experience to your supporters. It is crucial to integrate your website with mobile technology and social media campaigns. It might be required on your part to tweak the overall structure of your charity website.
Following are few of the "nonprofit websites best practices":
1. Attractive Homepage:
Your homepage should have minimal text and powerful, large images. Navigation should be obvious, bright and bold. You should plug the following in the upper right hand corner:
a. Social networking communities
b. Donate button
c. Group text messaging campaigns
d. E-newsletter campaigns
The buttons and icons should have a strong impact and appeal in Web 2.0 design which would lead to a high volume of clicks. You should not overwhelm your visitors with multiple links and dense content which might drive them away.
2. Color and Layout:
The content pages should be consistent in their color and layout scheme and should be approximately of equal size. The background should be preferably white in color whereas the text in black color. You need to coordinate the color of your links appropriately. Images used should be consistent in resolution and size and try using just 3-4 different types of colors.
3. Easy Reading:
Use bold headlines, short and simple sentences and small paragraphs while writing the content. You may opt for two columns for a good design structure.
Your home page should have the tagline and your organization’s name. Make sure you optimize your content and have relevant page titles. You also need to have a detailed blueprint for building backlinks. You may opt for the distribution method of web content to multiple online websites for the purpose of content syndication. Content can be presented in a video, audio, text or application format. Some of the different types of content which you can create for syndication are:
a. Blog posts
e. Educational graphics
f. Audio (i.e. mp3 files and pod casts)
g. Press releases
k. Social Audio Status
As a part of your online marketing strategy, content syndication would result in increased traffic which is highly targeted, attract more prospective clients and even private investors who might want to donate in future
5. Social Media Marketing:
In this age of internet explosion, millions of customers use social media to talk about their experiences and share their thoughts on different services and products. Social media would allow your nonprofit website to reach out to a wider audience almost instantly. You need to have an organized strategy by allowing access to numerous potential donators which would result in increase in brand awareness, more traffic and more donations. You can also hire a social media consultant for the same.
It is all about creating a relationship with your visitors. If the above mentioned steps are executed diligently and most importantly in the right process, it would lead your charity website into becoming an authority and garnering credibility in the eyes of your readers.