web 2.0

Web Donations

The easiest way for someone to contribute to a charitable cause is through web donations. A website that is solely focused on helping individuals should make use of new technology that allows their prospective supporters the ability to donate money online. In this article we will list a few characteristics that will help your website take in more web donations so you can continue your mission with more financial support.

Essential Keys to Web Donation

The first key when you're designing a page that is set up to take web donations is to make sure that the specific page only has one choice, and that is, to give to your organization. Sometimes, organizations that are in need of money will allow advertisements placed on their website. This is fine; however on a donation page it can distract your possible supporters and should not be incorporated into the design of this specific page.

The second key when taking donations on the Internet for your organization is to make sure that you utilize popular online payment platforms that are user-friendly. One of the most popular payment platforms on the Internet is PayPal. Before accepting payments via PayPal, make sure that you make your PayPal e-mail address related to your domain name such as, info@yourorganization.com. This will help to create trust when people are sending you money.

The third key when your organization’s goal is to accept online donations is to make sure that you have an SEO expert that can help optimize your website for specific keywords that are related to your cause. This will help get you targeted traffic which can result in more donations. The fourth key is to make sure that you have the ability to capture email addresses on the main page of your website and all the sub pages. When you build an e-mail list, this will help you with sending updates to prospective supporters and give you the opportunity to ask them for support more than one time.

A good tip when sending an e-mail is to include a refer-a-friend script on a page of your website that allows visitors the ability to refer their friends to your organizations website. Once you receive referrals from either members or visitors, be sure to make your first contact with a very friendly and straight to the point explaining your cause and why you would appreciate their help.

Having friendly interactions while explaining your cause in an unobtrusive manner can help you spread information about your mission statement further than if you just came out right and asked for support. Getting support for your organization is a lot like sales in the sense that your future supporters need to understand your mission and how their money directly benefits the people that you are helping. Taking these four steps can help increase your web donations and will make for a good user experience for your visitors. And finally, make sure that all of your content is easy to read and understand so your visitors can get a clear message about all aspects of you organization.


Tags:

charity websites

The Importance of Good Charity Web Design

Having its own website is a vital necessity for any charity or non-profit organization (NPO) in the modern era. The internet is growing rapidly and quickly replacing the shopping mall as the primary source of purchased goods. Visitors are spending billions online and it is imperative that NPO's recognize this trend and establish their own online presence.
 
As shopping and spending habits change, more and more people expect that any service they want should be available online. People nowadays do not want the hassle of writing and posting checks, nor will they be too inclined to go out of their way to contribute to a charity even if they fully support the cause. Charities and NPO's must make it possible for people to donate from home. And this requirement means they must give considerable thought to what makes a good charity web design. The following is a list of some of the most important aspects.
 
Easy to donate

The primary purpose of charity web design is to get people to donate to the cause. The means by which they can do this should be instantly obvious. Good design for a charity web will never leave the visitor having to figure out how to donate. And every page on the site should have this most important facility clearly visible.
 
Summary Information about the Charity/NPO

The vast majority of traffic will arrive at the homepage of the website and every effort should be made to ensure that they can quickly realize they are in the right place. Visitors may have been searching specifically for a particular charity or have searched for a charitable cause e.g. homeless children.

The home page should give a very brief outline of the charity's goals. It should briefly highlight any active special campaigns and should provide summary data on how the campaigns are going. It might also provide summary information on campaigns that have finished.
 
The information must be laid out in a simple, uncluttered fashion. Too much text will distract from the primary goal of getting the visitor to donate.
 
Links to Detailed Information about the Charity/NPO

Every charity or NPO should keep donors fully informed about all its activities past and present. Websites provide an exceptional way to provide this information in a very cost-effective fashion.

Through its website, a charity can present biographies of key personnel, give public accounting details, highlight success stories and so on. It can use a variety of media like photos, videos and text to get its message across, all of which can help to create a sense of transparency and trustworthiness.
 
Links to online store

Many charities raise money by selling merchandise such as calendars and clothing. Good charity web design will allow for efficient and reliable ecommerce activity.
 
Offer to keep visitor informed

Almost as prominent as the means by which a visitor can donate should be an option for the visitor to enter an email address. This can be done as an invite to sign up for a special report, a newsletter or an online survey. Interacting with visitors is a great way to keep the donations coming in.
 
The best way to achieve successful web design for a charity is to seek advice from specialists in this area who can offer professional templates that will not break the bank.
 
 

 

 

 

 

 

 

Tags:

charity websites

Charity Websites - A Quick Glance

The world has seen its fair share of atrocities. Be it a natural disaster or a man made catastrophe at the receiving end will always be helpless people who get caught in the wrong place at the wrong time. To help these people in need there are some charity organizations who work tirelessly and strive to make the lives of needy a little better. Thankfully with the help of the internet it has now become much easier to provide help to people. Various charity organizations working around the world have now realized the power of the internet and it now has become a very important tool in their functioning.
 
Donate with ease
 
The basic aim of any charity organization is to mobilize funds quickly and efficiently so that the people can be helped when they need it the most. Main source of funds for a charity organization are donations received through people or other organizations. A charity website is the most efficient way to collect donations. People just need to browse through the web site and donate as much as they want. This not only gives the charity organization a faster method for collecting funds but it also makes the organization reach out to donors on an international scale.
 
Let the work talk for itself
 
A good charity website is one which showcases the work that has been undertaken to uplift the needy. Since the website will have a global reach it becomes more important to highlight the good work that has to be done. Charity websites should clearly display the ongoing projects of the organization and the way in which the funds have been utilized. It is a very useful tool to maintain clarity with your donors as they would be keen to know how their money is being spent.
 
Volunteer support

Other important aspect of a charity organization is volunteering. Most of the field work is done by these hardworking people. There are always people available who want to do volunteer work but do not have any idea about how to get started. A good charity website should take this into account. It should display the kind of volunteer work that is required for their field of charity. Adequate information should be provided on the kind of skills that are required. Volunteers should be able to sign up for work on the website directly so that they can be contacted when there is some work to be done in their area.
 
Connect with the masses

This is the age of social media. Websites like Facebook, Myspace and Twitter can help you and your work get recognized. This stands true for a charity website as well. There should be links on the website leading you to the charity organization's Facebook or Myspace pages. Latest news about the ongoing projects can be updated on these pages so that people can review its progress and extend any more help if required.
Charity work is an ongoing process and if it was not for these kind and selfless organizations there would have been a lot more suffering in the world today. A charity website is that asset through which the world can know about other people's plight and extend a helping hand. After all everyone wants to come forward and do their bit to help the not so fortunate people and a charity website will surely show you the way

Tags:

charity websites

Nonprofit Websites - An Expense Or An Investment?

The internet has become an indispensable part of our lives today. It has become a repository of common and uncommon knowledge. For any information that we seek to find we first take help from the World Wide Web before referring to any other source of information. Chances of getting the right data are 99.9% on the internet. There are millions of websites that flood the internet. Even the nerdy high school kid has his own website. In this era, any organization that is serious about its work uses a website to talk to the world, communicate with associates and to manage its entire business online.

The question then arises whether NPOs should also invest in websites. The inevitable answer to this question is 'Yes'. And what benefits can an NPO reap from a website of its own? The answer to this question is 'Many' and we will try our best to list those perks here. But before we analyze the benefits of hosting a website, let's try and understand what people expect from nonprofit websites.

First and foremost, visitors to nonprofit websites explore the site to obtain information about the organization itself. They might like to get details about the domain in which the charitable trust works. They visit the website to get information about the various events that the charity organization has conducted so far.

Secondly, websites also act as a portal for fluent communication. Visitors to nonprofit websites can leave their feedback, comments and/or suggestions in the guest-book. They might want to get in touch with the charity to join as a member or to work as a volunteer. To get in touch with the right person, an online messaging system can help them communicate with the NPO.

Thirdly, people who are interested in making donations but don't have the time to drop a check at the NPO or to meet someone in person, can easily donate online through nonprofit websites. In fact, a lot of people feel secure transacting over an internet gateway than asking an unknown person to handle a check or cash.

For a charity to make utmost use of internet, it must have a simple yet elegant website that has been designed to fulfill the expectations above.

The website must be a rich source of information. The website must be designed from a template that uses an elegant but professional color theme. Navigation through the website must be simple and quick and information should be spread over multiple sections. Information should be presented not only in the form of text but also through images, videos, blogs, etc.

The nonprofit websites should also cite accurate information that can help a potential member, volunteer or donor communicate easily with the organization. The website must list the contacts of the important people and should also have a guest book that allows users to leave their feedback. There should be a simple form based email utility that allows a visitor to send an email to the charitable organization.

The most important feature of nonprofit websites is to establish a quick, comfortable and secure channel for receiving donations. Nonprofit websites must have a module that focuses only on donations. Links to this module must be displayed in a catchy banner on the home page of the website. Transactions should be routed through a secured gateway or utilities like PayPal can be used to ensure that the highest degree of online security is offered to the donors. Else the donors will hesitate to make a donation online.

To create a website in the minimum possible budget, help should be taken from a professional team that has expertise in designing nonprofit websites. These organizations offer services for a very small fee and minimum expenses are spent on building and maintaining a website. This decision makes a nonprofit website a smart investment than an unnecessary expense.

Tags:

charity websites