web 2.0

How Can Non-Profits Engage with Facebook Users?

Building awareness and encouraging involvement in a cause has never been an easy job for non-profits, and in this age of viral videos and online campaigns it has become even harder to energize an audience.

There's only so much funding to go around and, not to put too fine a point on it, only so much time and energy the public has to spare on charity. Goodwill is a finite resource, and if you want to reach the hearts, minds and (ideally) wallets of the man on the street you have to keep up with the latest social marketing techniques.

While this may sound complicated and stressful, the truth is that a compelling, motivating social marketing strategy can generate interest (and donations) far beyond what could be expected from a television or print advertising campaign, and all for a fraction of the cost. You only have to look at the Kony 2012 campaign from Invisible Children to know that a little savvy can go a long way.

As the most popular social networking site on the planet, Facebook is the obvious place to focus your social marketing efforts. But how do you succeed? How can you make your voice heard over the thousands of causes already shouting for attention?

Build a Presence

Of course the most important thing to do is build a solid presence on Facebook. You'll need to build a page for your cause, and make it as complete and compelling as possible.

Make sure to choose the option to build a page rather than a group. Pages are more suited to non-profits, and you'll gain the additional bonus of having access to Insights, Facebook's native reporting tool that offers valuable information about your visitors.

Go Beyond Your Page

All too many non-profits stop there, believing that it's enough to simply have a presence on Facebook. This 'If you build it, they will come' attitude may work on Field of Dreams, but on Facebook it's a recipe for an unheard voice.

Your first job once you've built your page is to get the word out. Naturally, if you have an existing website, newsletter or any other way of reaching your existing supporters you should let your users know, but you should also take part in discussions on Facebook itself. Contribute to groups, start conversations, and reply to as many messages and comments as possible.

Facebook users only truly connect with non-profits they feel are paying attention. If your activity on the site is limited to posting a status update once a week you'll be ignored.

Reach Out to the World

Once you've built a fan base and become a part of the conversation it's time to grow beyond your core supporters. This is perhaps the most difficult part of the job, but you need to think of a way to energize and interest Facebook users who would not usually be inclined to notice your cause.

Make a viral video, launch a contest, create an app or... well, do something nobody has ever tried before. You are limited only by your imagination, but if you have it in you to come up with an idea that will ignite the interest of the average Facebook user you'll soon discover the true power of the site.

Using Facebook to raise awareness of your non-profit isn't easy, but those few who manage to make themselves stand out from the crowd know that the power of 800 million voices united as one makes all the effort worth it.

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Non Profit Businesses - A Detailed Review


Surplus revenues are utilized by nonprofit businesses to obtain their goals rather than distributing the same as dividends or profits. In other words, the surplus revenue generated is retained by such businesses for its plans, expansion or self-preservation. Some non profit businesses might also be a service organisation or a charity. They might exist informally, as a cooperative, a trust or a not-for-profit administration.

Apart from the management, many such organisations have paid staff. Unpaid executives and volunteers might be employed by such organisations who usually work without any sort of compensation. Most of the members in such non profit organisations are aged between 18-35 years. The executive members usually organise and motivate the others for achieving the goals. There needs to be a good balance of fun and work which should be appreciated by the members without feeling exhausted.


Nonprofit businesses have a wide diversity of purposes and structures. However, there are some elements of importance for the purpose of legal classification. A few of them are tax status of private donors, corporate and the foundation; representation, provisions for dissolution of the entity, management, auditing, accountability and supervision; economic activity etc.

Nonprofit businesses are established by filing articles of corporation and/or bylaws in the US. The law treats the NPO (non profit organisation) as a corporation after its legal entity is created through the act of incorporation. Thereafter, the organisation may own property, form contracts and enter into business dealings as any other for-profit corporation or individual may do.

Unlike business corporations, NPOs are not subject to the following:
1. Shareholder discipline of their capital
2. Market discipline for various products


The board-only and membership are the two main types of nonprofit businesses. The board is elected by the membership organisation which has the power to make changes in bylaws while conducting regular meetings. On the other hand, the board is self-selected in case of a board-only organisation. In such a case, the board may choose to limit the powers of a membership.

Many NPOs may not have any members. In other cases, the members controlling the organisation light elect the Board of Trustees, Board of Governors or the Board of Directors. The representation of corporations and groups as members might be allowed by a delegated structure. Alternatively, successors might be elected might the Board of Directors itself in case of a non-membership organisation.


Status of tax exemption might be applied by non-profit businesses in many countries. An organisation needs to fulfil the standards set by the IRS [Internal Revenue Service] to be exempted from federal income taxes in US. An authorisation letter granting a status of tax exemption [for deductibility and filing purpose apart from income tax payments] might be issued by the IRS after reviewing the application.

An organisation might not be guaranteed exemption from local and state taxes despite being exempted from federal taxes. However, exemptions might be offered in case of NPOs from other taxes such as property tax or sales tax by individual localities and states. The requirements in case of such taxes might be quite different as compared to that of IRS. Separate application processes might be in place for such exemptions. It is to be noted that even at federal and state level, a nonprofit business needs to submit its annual financial reports despite its tax exempted status.

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How to Promote Nonprofit Websites?


Are you searching about different strategies for promoting nonprofit websites online? There are quite a few such as social networking, press releases, videos etc. The purpose of this article is to focus exclusively on how to promote nonprofit websites using social media apart from other promotional activities.


With the rapid advanced in the world of technology, social media is turning out to an incredibly powerful tool to raise money, rally support and connect with constituents for charity and other nonprofit websites. Maximum utilization of social media is an important factor which takes a certain degree of skill and experience. Donations would not roll in just by creating a Facebook Fan Page or by signing up for a Twitter account.

Let us have a look at a few effective ways on how to utilize social media for promoting nonprofit websites:

1. Be authentic and Personal:

You should make sure of the fact that the profile of your social media is authentic and personal. As compared to a faceless brand, visitors would be more inclined to have a conversation with a person. Getting people involved through social networks such as Facebook, Twitter etc. would allow you to have a conversation with your visitors who would also provide ideas and feedbacks. Creating a more involved constituency and engaging your social media fans would result in lot of benefit from your charity's perspective

2. Be Responsive and Active:

You should take active measures to respond your followers apart from maintaining an updated presence your social network. You may seek to utilize the services of community managers or social media consultants to keep your fans engaged as well as keep a high level of activity on social media. Potential donors or new visitors would not appreciate an inactive Facebook Fan Page or a dead Twitter account. An inactive presence would also turn your existing subscribers away. The brand of your nonprofit website would also get adversely affected

3. Encourage Sharing:

It is imperative on your part to create sharing on your social network as a valued activity. You should lead by example by consistently putting out quality content in the form of text, quotes, videos, links etc. By simply following your lead, your friends and followers may also publish quality and relevant content. Such constant sharing of information would lead to a viral impact and reach out new audiences. This would surely inject the promotional strategies of your charity website with steroids!


1. You may choose to contact other charitable websites who might be willing to share their ideas and experiences on how to attract and reach out to potential donors. A phone call of a simple email might lead to a goldmine of ideas

2. Include your charity website address on business cards, posters, brochures created for the organization

3. Use photographs to effectively capture the efforts of your charity. Submit and share such photographs through photo-sharing sites such as Picasa, Flickr etc.

4. There are lots of portal sites and directories which have been specifically set up for volunteer opportunities and charitable organizations. You can uncover a large number of directories by conducting a Google search for the keyword – nonprofit directory. You should aim to submit your organization’s information to them by adding links to your site or by creating a profile page


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Nonprofit Websites Best Practices – Important Information

People are processing information differently due to the rise in mobile technology and social media in this current era. Websites that are burdened with too many images or too much text without consistency in color or size scheme would surely attract negative attention.

You need to accordingly design your nonprofit website while keeping in mind two different aspects:

1. Simplicity
2. Information overload

One needs to seriously consider the shift in communication while designing the tone and design of the nonprofit website. You website should provide more social experience to your supporters. It is crucial to integrate your website with mobile technology and social media campaigns. It might be required on your part to tweak the overall structure of your charity website.

Following are few of the "nonprofit websites best practices":

1. Attractive Homepage:

Your homepage should have minimal text and powerful, large images. Navigation should be obvious, bright and bold. You should plug the following in the upper right hand corner:
a. Social networking communities
b. Donate button
c. Group text messaging campaigns
d. E-newsletter campaigns
The buttons and icons should have a strong impact and appeal in Web 2.0 design which would lead to a high volume of clicks. You should not overwhelm your visitors with multiple links and dense content which might drive them away.

2. Color and Layout:

The content pages should be consistent in their color and layout scheme and should be approximately of equal size. The background should be preferably white in color whereas the text in black color. You need to coordinate the color of your links appropriately. Images used should be consistent in resolution and size and try using just 3-4 different types of colors.

3. Easy Reading:

Use bold headlines, short and simple sentences and small paragraphs while writing the content. You may opt for two columns for a good design structure.

4. SEO:

Your home page should have the tagline and your organization’s name. Make sure you optimize your content and have relevant page titles. You also need to have a detailed blueprint for building backlinks. You may opt for the distribution method of web content to multiple online websites for the purpose of content syndication. Content can be presented in a video, audio, text or application format. Some of the different types of content which you can create for syndication are:
a. Blog posts
b. Forums
c. Presentations
d. Videos
e. Educational graphics
f. Audio (i.e. mp3 files and pod casts)
g. Press releases
h. Webinars
i. Teleseminars
j. Articles
k. Social Audio Status
As a part of your online marketing strategy, content syndication would result in increased traffic which is highly targeted, attract more prospective clients and even private investors who might want to donate in future

5. Social Media Marketing:

In this age of internet explosion, millions of customers use social media to talk about their experiences and share their thoughts on different services and products. Social media would allow your nonprofit website to reach out to a wider audience almost instantly. You need to have an organized strategy by allowing access to numerous potential donators which would result in increase in brand awareness, more traffic and more donations. You can also hire a social media consultant for the same.

It is all about creating a relationship with your visitors. If the above mentioned steps are executed diligently and most importantly in the right process, it would lead your charity website into becoming an authority and garnering credibility in the eyes of your readers.


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All about Nonprofit Website Hosting

If you've started a nonprofit organization, you're probably looking for website hosting services that are inexpensive and user friendly. The fact is nonprofit website hosting can be completely free if you're willing to spend some time looking up great offers online. A basic online search will turn up a list of web hosting companies that offer their services for free to charity websites. Many times, nonprofit websites end up buying their hosting from free web hosting companies. This is often a bad idea as most free web hosting companies run threadbare services in order to skimp on costs. It's safer to stick with reputed web hosting companies that offer exclusive discounts and free hosting packages for nonprofit websites.

Website hosting is simply a combination of remote disk space and bandwidth for traffic to your website. That means, when you buy hosting services from a web hosting company, you're renting out space on that company's servers to host your website. Therefore, it is natural that web hosting companies will have to charge reasonably for services rendered. But very often, a lot of web hosting companies have special packages for nonprofits that carry more features for lesser cost or include additional packages like free nonprofit website design.

Nonprofit website hosting doesn't necessarily have to be bought from exclusive nonprofit hosting companies. There are many frontline web hosting companies that offer huge discounts or free services to nonprofit organizations. Some of them advertise this upfront on their websites, but many of them don't. So, it always pays to ask what offers are available for nonprofits like yours before you decide on buying hosting services from a web hosting company that doesn't advertise discounts on its website. The bottom line is, nonprofit website hosting is discounted simply to reduce running costs for nonprofit organizations. This is mostly a goodwill gesture on the part of the web hosting companies.

Most startup charity websites do not have a lot of funds in hand to build and maintain their sites. Some may feel that it is wasteful expenditure of donor money that can be put to good use elsewhere. This is where free or discounted nonprofit website hosting comes in handy. Whatever the cause, when you're buying nonprofit website space, make sure that the package you're getting includes transaction channels to help you process donations and contributions. The best way to do this universally would be PayPal, but many times nonprofit websites may also require e-commerce add-ons to help them raise money for a cause by selling paraphernalia and other items. Many donors find that it's much easier to swipe a credit card directly than going through PayPal.

Web donations are a major factor in deciding what kind of nonprofit website hosting services you need. So, it helps to check with your web hosting company in advance about payment gateway interfacing and other such minor details before buying hosting space from them. Some web hosting companies might even offer to give you free or low cost nonprofit website design services. This is a great add on that you must not miss, especially if you could use a little help with the web design. So now that you know exactly what nonprofit website hosting involves, you can go ahead and buy hosting space for your charity website without any hassles.


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10 Important Features of a Nonprofit Website Design

It is important for a charity organization to generate donations in order for the whole organization to continue with its cause. To make it possible, it is also very necessary to catch the attention of visitors by creating an engaging nonprofit website design.

Here are the 10 important features of a nonprofit web design:

1. A Mission Statement - Every nonprofit organization exists for a reason. With this, you need to inform everyone why your organization exists by creating a mission statement on your website. A short but catchy statement can say it all. This is also an effective way to encourage visitors to lend a hand or give their donations.

2. A FAQ Page - This certain feature is very important for everyone to know who built the organization and other vital information that people need to know about the organization itself.

3. Provide Quality Content - Of course, quality content is very necessary in a nonprofit website design. Your website must have a blogging section where stories and articles can be posted. Make sure to include photos in every blog post. By creating a blog section, volunteers and donors will be kept updated of the organization's recent activities.

4. Photo Gallery - Visuals are very important in a charity web design. Photos can express stories in their own way. With this, it will be of great help if a certain charity website has a gallery of photos taken during the organization's activities.

5. Multiple Methods of Access - Today, social networking sites are powerful tools in spreading the word. With this, you need to show how people could find you on Facebook, Twitter, Digg, and other social media sites.

6. An Easy-to-Recognize Logo - A website's logo can serve as a memory aid for everyone to recognize your organization easily. In creating your organization logo, make sure it is simple yet sensible.

7. Donate Button - Donations are an essential part of a charitable organization's existence. Donations, may it be in cash or in kind, must be collected online. In order to generate web donations, an easy-to-notice donate button must be placed in every page of your website.

8. A Call-to-Action Page - This particular feature is important in informing everyone of an upcoming activity or mission. A nonprofit website must always have a call-to-action page to encourage volunteers and donors.

9. A Downloadable Press Kit - Your website must be social media friendly. With this, you need to have a ready-to-download press kit for bloggers, writers, and broadcasters. This way, you will be able to optimize your site to a larger audience with the help of the press.

10. Weekly Newsletter - One thing you need to remember is keeping in touch with your organization's volunteers and donors, which is why it is very important to send a weekly newsletter to them via email. This way, you are keeping the line of communication open which is very important.

With the ones mentioned above, you can now create an engaging nonprofit website design. If you are planning to create a nonprofit website, ask professional help from expert nonprofit website design providers.

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What to Look for in a Nonprofit Organization Website Template

Websites are a great tool for connecting with a large audience. However, the process of creating a site can be expensive, time consuming, and unattainable for many nonprofit organizations. Fortunately, using a website template is a great way to save both money and time. There are several things you should look for when choosing a web template for nonprofit organization websites.

It is best to look specifically for nonprofit website templates rather than just a generic design. The advantage of this is that certain factors will already have been taken into account. Donation and volunteering sections and cause related news feeds are often included. Many generic templates are more geared toward selling products than highlighting causes.


The closer a template design is to the website you have in mind, the less time and money you will need to spend altering it. There are huge numbers of website templates to choose from, made by various design teams and freelancers. Some are created to suit specific causes, including poverty, faith, or eco based designs. This is useful for narrowing down your search.

Think not only about the theme but also the tone you are looking for. Serious websites with conservative colors are the best suited to portraying a powerful and important message. Positive, bright, cartoon based design are great for children's charities. Green tones with earthy textures can highlight eco causes well. The purpose of the site should be immediately clear to the user.

Looks aren't everything

Whilst the visual appearance of you site is certainly important, choosing a template purely based on looks is not always wise. In most cases the website's usability is far more significant than flashy graphics or complicated themes. Make the aims and message of your site accessible.

If your main aim is to collect donations, think about how simple the method of donation is for a first time visitor. If you want to display helpful information for people, consider how easy it is to find. If you want to highlight a range of causes, is there space on the landing page to show this? The whole site needs to be incredibly easy to navigate through.

Level of customization

You are very unlikely to find a completely perfect template, so the next important consideration is that level of customization a template offers. Some only give you the opportunity to change basic elements like text, images, and logos. Others allow you to rearrange key elements like sizes, colors, textures etc. This information is usually included in a description of the template along with a description of software you may need to do it.


The price of nonprofit website templates can vary greatly. You might be tempted to save as much money as possible, but cheaper templates may not be as well designed. On the other hand, complicated templates tend to cost more but this doesn't necessarily make them any better. If a template is very cheap, bear in mind that many people may be using it.

The right template for can greatly enhance the work done by nonprofit organization websites. It can help them to reach and interact with more people than ever before; at a price that does not negatively impact their important work.

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Creating a Charity Donation Website for Your Organization

Nowadays, there are a lot of charitable organizations you can find all across the world. Each one of them has their respective mission and goals. The truth is, these organizations are looking for possible ways to get the attention of potential donors and volunteers who are willing to lend a hand. With this, one of the best ways to address such concern is to create an effective charity donation website. This way, people will be able to become more updated with the organization. At the same time, the organization itself can reach out to a wider audience easier and faster.

It is indeed true that with the advent of modern technology, humanitarian organizations can now generate more donations by creating their own website. If you are managing a nonprofit or charitable organization, here are some of the important factors you need to consider when creating your own charity donation website:

A Donor-Friendly Website - One of the reasons visitors don't stay too long in a certain website has to do with its navigation feature. A website must always be user-friendly. Make sure your site has an easy-to-navigate feature to encourage visitors and potential donors and volunteers.

Why Does The Organization Exist? - Every charitable organization has its specific mission statement. With this, you always have to inform your visitors why the organization exists. The organization's mission statement must be placed in the header or somewhere it could be easily seen by everyone.

A Donate Button - Donations serve as the fuel of every nonprofit organization. Donations, may it be in cash or in kind, are very important to allow the whole organization to grow. With this, you need to make sure that your website has a donate button placed in every page. It is very important to encourage them and catch their attention.

Photos Say It All - When you are planning to create a charity donation website, always remember the importance of having a photo gallery. This way, you will be able to inform the people about the recent activities of the organization itself. You also need to put a photo essay in every photo to make sure everyone is properly informed.

A Blog Section - A website should always have quality content. In a charity website, it would be helpful to include a blogging section where recent stories, essays, and blog posts can be posted. Remember to include photos in every blog post. You can also feature a volunteer's experience in a particular activity. Perhaps, you can feature a certain beneficiary's life story and how the organization has touched the life of that certain person.

Keep In Touch - It is very important to keep the line of communication open between the organization and its donors. With this, you must encourage every visitor to register on the site and keep them updated by sending a weekly newsletter via email.

Today, it is very important to consider the ones mentioned above to be able to encourage potential donors and volunteers. If you are planning to create a charity donation website, you can ask the expertise of professional charity donation web design providers to answer your needs.

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charity websites