web 2.0

Top Tips for Non Profit Website Design

If you are the organizer of a charity or other non profit organization, then you will be well aware of two facts. Firstly, you will be working to a tight budget that can be quite limiting, but more importantly, you will realize the necessity for a website in order for your charity to work to its full potential. This is where non profit website design becomes the key issue, there being many tips you can follow in order to ensure success.

Firstly, you need to banish from your mind the thought that if you only have limited funds, you website will be of poor quality. This is entirely untrue, and by following the top tips on charity website design, you can have a fantastic site that will bring in great returns.

Tip 1. Show your aims and purpose through your website design.

If you need a website for your charity or organization in order to share your message globally, then you need to take time to consider the design. Expressing your goals, achievements and aims through your content is vital. When people are willing to give their time, efforts or money to a charitable cause, they need to understand fully what the mission and purpose of the charity is; this will ensure themselves that they should indeed support your cause.

Many people will indeed stumble across your organization, and you cannot expect them all to have heard of your charity or exactly what it does. A clear showcasing of your mission, achievements and events within your content will allow your viewers to gain an understanding and feel comfortable with joining or donating to your charity. All this, coupled with some excellent photos of past and present events will allow you to clearly launch your website with success.

Tip 2. Back up your mission statement

When producing a non profit website for your charity, you cannot just state your mission; you need to back it up with real facts and achievements. Cataloguing past events will allow people to see the success of your charity, and allow them to check out what other people are saying about you.

You need to have your charity details prominently displayed as well as information on how the cause was founded including some prominent dates. An "about" section is the ideal area to place key information, and this accompanied with a section for comments from visitors and charity members will give your website the leading edge you are looking for.

Tip 3. Provide clear information for donors and volunteers

Any charity or non profit organization is constantly on the lookout for both donations as well as volunteers, yours being no different. Charity is about giving both time as well as money, and for this purpose you need to give clear information on how to sign up or give a donation to your cause. A Safe method of payment is strongly advised, this giving the donor confidence about the set up as a whole. By following these top tips, you will be able to create not just a website, but a successful site that will help your charity prosper and grow.

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charity websites

SEO for Nonprofits - In Light of the Recent Updates

There have been major search engine updates that spell the end of SEO the way we've known and practiced it for years. Sites that used to rank high for their preferred keywords have disappeared to the 10th page. So are there any practical recommendations for anyone who's interested in effective SEO for nonprofits? Yes, there are.

Is The Sky Really Falling?

The sky isn't really falling. However, some major changes have occurred and you can't pretend things are the way they used to be. You have to adapt or become extinct. But is SEO something to be pursued still? Yes, for as long as search engines deliver major targeted traffic, it is to be pursued.

So What Are The Things Working Now?

A lot of things are still in a flux. However, patterns have emerged that give an indication of where Google is heading to. The recommendations given here are based on personal studies plus the insights of SEO stalwarts like Terry Kyle of Traffic Planet, Dan of Linkvana Reviews and Jonathan Leger among others...

i. Vary Your Anchor Text

There used to be a time when you were taught to focus on your anchor text. Now, the contrary is the advice. In fact, some go as far as telling you to have a maximum of 20% of your target keyword in your anchor texts. Blend in the naked url (sitename.com/exactpage.html), brand name, site name and title of target page. Now "rubbish" anchors like "click here", "visit this link" and other phrases like those are now very important.

The idea is to simulate a natural anchor text profile.

ii. Build A Natural And Diverse Link Profile

A natural link profile can't have a 1000 Do follow links and 10 No follow links. It's simply NOT natural. Google has targeted sites that have profiles that look artificial. Therefore, make sure you blend in a very high percentage of no follow links.

If you have depended on just one link type, you are treading a dangerous ground. Mix everything up. You need links from all sorts of sources: Wikis, article sites, comments, html sites, Wordpress blogs, video sites, genuine forum posts and so on. The more diversified your link profile is, the better your chances of ranking high and surviving further iterations of Penguin.

iii. Focus On Quality Rather Than Quantity

Sites with high quality links are generally going to win the day. But what do we call quality links in light of the recent updates? High pr links from highly relevant sites (NOT just pages) will do you a world of good. Links from authority sites are getting sites ranked high at the moment.

If you have been using private blog networks, you have to think differently now. You must ensure that all blogs on your network are relevant (are on topic) and do NOT have too many outbound links from the homepage. If it won't pass a human review as a genuine site then you shouldn't get a link from it.

iv. Build A Strong Social Presence

Social signals are now very important ranking factors. In fact, there are valid claims of pages that have been ranked entirely on the strength of their social presence. So make sure your nonprofit organization has a very strong Facebook and Twitter followership.

Since you already have people who believe in your cause, making this happen shouldn't be a problem. It is easy for you to get quality links from webmasters who believe in your cause. It is easy to have like-minded people contribute by leaving comments on high quality relevant blogs (with links pointing back to your site). They can also help your site by leaving links via useful postings on high quality forums.

Please, make sure NO one attempts to spam as this will be counterproductive both for your cause and for your search engine ranking.

If you need a nonprofit website visit Charity Advantage.



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charity websites

Tweeter 101 for Nonprofit Organizations

Marketing on social networking sites has become an effective tool for online businessmen to amass good amount of traffic for their websites.

Apparent promotional posts or tweets about their products, services, and promos seem to be the newer and modern version of advertising. As the fad continues, the number of online entrepreneurs resorting to this marketing technique continues to surge.

Twitter marketing alone saves a lot of money that should have been earmarked for quaint advertising strategies. Plus, it allows greater accessibility and contact with potential consumers.

It is then not surprising that even nonprofit organizations have utilized Twitter to tug some heart strings and coax more people to support their cause.

Nonprofits and Twitter are then gradually becoming inseparable.

Incorporating Twitter in promotional activities and campaign, however, is not as easy as posting personal "tweets." Even in social networking sites as casual as Twitter, there is a need to present the organization professionally.

Tips to Thrive

Here are some guidelines that can be followed to leave no room for mistakes and doubts from potential donors:

• Avoid using pseudonyms, and make the user name sound professional. Post photos of the beneficiaries or logos of the organization in the profile picture box.

• Provide comprehensive information about the group's advocacy in the profile. Give complete details of the group's address and other contact information

• Follow other users of Twitters to earn followers. This, however, should be done with caution. Avoid following users who may cast doubts on the integrity of the organization. One trick is to search on hashtags like #philanthropy or #nonprofit. It would also help to follow the groups that posted the tweets. Websites with content in parallel to the advocacy of the groups may also be "tweeted."

• Make the tweets sound professional when posting about fund-raising activities. Posting personal stories and experiences, nonetheless, may also help in wooing in empathy for the beneficiaries. Share the tales and gather reactions from the followers to establish familiarity of the group and acquire interest on a more personal level.

• Retweet often, but be careful on where the tweets are gouged from.

• Avoid flooding – this means that whole bunch of tweets shouldn't be posted all at once. Tweet regularly, but not too often to qualify as a spammer.

• Thank followers who "retweeted."

• Tweet something with value.

How to Be Famous on Twitter

Above all users in Twitter, nonprofit organizations are probably the ones who are in dire need of attention – all because a population of beneficiaries is relying on them for help.

It is then imperative for the organizations to know the different ways to effectively capture the interest of those who are on the Tweeting arena.

Experts suggest that users mostly read short and concise tweets. A good 115 characters or less should contain the message, as this leaves 25 characters for the followers who may want to retweet the post.

Links may also be a pet peeve for some users (as this is often considered an indicator of spam). URL shortener can be used to shorten full length URLs that may also eat up valuable space for tweets.

Most importantly, the tweets from nonprofit organizations should be free from any grammatical and spelling errors. Using complete words, good sentence construction and proper punctuations can instantly bag a positive image and build up their reputation.

For more information about Nonprofit Websites visit www.charityadvantage.com

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charity websites