Date: 8/21/2019
CharityAdvantage / Nonprofit Resource Index / Social Media For Nonprofits / Tweeter 101 for Nonprofit Organizations
Marketing on social networking sites has become an effective tool for online businessmen to amass good amount of traffic for their websites.

Apparent promotional posts or tweets about their products, services, and promos seem to be the newer and modern version of advertising. As the fad continues, the number of online entrepreneurs resorting to this marketing technique continues to surge.

Twitter marketing alone saves a lot of money that should have been earmarked for quaint advertising strategies. Plus, it allows greater accessibility and contact with potential consumers.

It is then not surprising that even nonprofit organizations have utilized Twitter to tug some heart strings and coax more people to support their cause.

Nonprofits and Twitter are then gradually becoming inseparable.

Incorporating Twitter in promotional activities and campaign, however, is not as easy as posting personal "tweets." Even in social networking sites as casual as Twitter, there is a need to present the organization professionally.

Tips to Thrive

Here are some guidelines that can be followed to leave no room for mistakes and doubts from potential donors:

1)Avoid using pseudonyms, and make the user name sound professional. Post photos of the beneficiaries or logos of the organization in the profile picture box.
2)Provide comprehensive information about the group's advocacy in the profile. Give complete details of the group's address and other contact information
3) Follow other users of Twitters to earn followers. This, however, should be done with caution. Avoid following users who may cast doubts on the integrity of the organization. One trick is to search on hashtags like #philanthropy or #nonprofit. It would also help to follow the groups that posted the tweets. Websites with content in parallel to the advocacy of the groups may also be "tweeted."
4) Make the tweets sound professional when posting about fund-raising activities. Posting personal stories and experiences, nonetheless, may also help in wooing in empathy for the beneficiaries. Share the tales and gather reactions from the followers to establish familiarity of the group and acquire interest on a more personal level.
5) Retweet often, but be careful on where the tweets are gouged from.
6) Avoid flooding – this means that whole bunch of tweets shouldn't be posted all at once. Tweet regularly, but not too often to qualify as a spammer.
7) Thank followers who "retweeted."
8) Tweet something with value.

How to Be Famous on Twitter

Above all users in Twitter, nonprofit organizations are probably the ones who are in dire need of attention – all because a population of beneficiaries is relying on them for help.

It is then imperative for the organizations to know the different ways to effectively capture the interest of those who are on the Tweeting arena.

Experts suggest that users mostly read short and concise tweets. A good 115 characters or less should contain the message, as this leaves 25 characters for the followers who may want to retweet the post.

Links may also be a pet peeve for some users (as this is often considered an indicator of spam). URL shortener can be used to shorten full length URLs that may also eat up valuable space for tweets.

Most importantly, the tweets from nonprofit organizations should be free from any grammatical and spelling errors. Using complete words, good sentence construction and proper punctuations can instantly bag a positive image and build up their reputation.

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