Date: 8/21/2019
CharityAdvantage / Nonprofit Resource Index / Website Development / How to Build a Charity Website
Are you searching information on how to build a charity website? You have come to the right place!

Charity website is a place where people have the opportunity to donate funds and learn more about your purpose. However, you should keep some key elements in mind while designing and building your website to make the most out of such experience:

1. Keyword Optimization: It is not necessary that you would get traffic after building your website. Driving traffic to a site requires a lot of expertise and effort. You need to pay attention while optimizing specific keywords or phrases of your choice which you want to appear high in search engine rankings. As the popularity of a website increases, the ranking of the same in search engines becomes higher. Once a website occupies a top position, you need to make much lesser effort to maintain the same

2. Mission: The mission of your nonprofit website should educate and inform your visitors about the goals and objectives. You should effectively summarize the charity's cause by inserting a quick tagline. Before accessing your pages, visitors would be looking to receive this information

3. Donation: While donating funds, most of the people would be interested to know how exactly the cause will be supported and what happens with their money. Your website should show the total web donations made till date. You should ensure that the campaign is active and those who have already made a donation can actually have a look at their contribution. This would play a crucial role in attracting future sponsors. You should also explain as to how donors and sponsors would be helping in detail

4. Less Hassle: There should not be too much of hassle for people while using your website. The section of donation should be easy to find apart from clear text. Links should be able to direct the visitors to the relevant pages. It should be easy for you to organize and update the content your website

5. Contact Information: The general public should be able to reach out to the lists of contacts to get their concerns or questions answered. While providing these numbers, you should be careful as this information would be available to any person interested in it

6. Involving Visitors: You need to incorporate social media networking in your website to keep in touch with your visitors. Once you demonstrate an active interest in building and monitoring your website, visitors would be motivated to go beyond just making web donations. You should provide regular updates in the form of informative emails and newsletters about the charity's progress and work to encourage people to donate in future. This would also result in word-to-mouth marketing and attract more prospective donors

It is also recommended to set up a forum or a blog to encourage visitors to pay frequent visits and retain them. The outcome of your mission would be greatly benefited once you start developing relationships with guest bloggers and forum members.

You should not disregard the importance of functionality, user-friendly interface, high quality and relevant content while designing your nonprofit website.
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