Donations are integral to the life of any charity. Many people who do not have enough money to launch a major project for their chosen cause may look for charities that they can help with their modest amount of money. While charities have existed for as long as we can remember, the emergence of the Internet increased the avenues through which charities can solicit donations. These days, creating a charity website is almost a necessity for any charitable institution.
The primary goal of planning a charity website
is to look for ways in order to get the charity's message across to the world and get donations that will fuel the activities of the charity. A charity has its sets of goals as outlined in its mission and vision. This has to be the underlying message of the charity website and its most important component. The visitor has to know at first glance what the website and the organization is all about. Is it about helping orphans? Helping victims of calamities? Is it about environmental conservation? This can be reinforced further by an About page, a blog that showcases the charity's past activities, or even a forum.
Narratives may also be employed in a special section of the website. These are basically stories from people that the charity has helped in the past, describing how their lives have changed through the help that they received. Provide pictures in order to assist potential donors in visualizing what they will be aiding through their donations.
Another thing that a charity website should have is a Donate button. As mentioned earlier, the emergence of the Internet has made it possible for people overseas to donate. Providing a Donate button to the charity's website takes advantage of this. Since donations are the end goal of creating a charity website, this button has to be prominent and easily seen. Have this button linked to online payment services such as PayPal, which allows payment via credit cards or debit cards.
There also has to be a section indicating how visitors could help through ways other than donating. Some people may not have the money to make the donations, but they have the time and the capacity to be actually out there and do the things that the charity does. You can also use this section to encourage visitors to promote the charity website to their social networks.
Lastly, a charity website has to have a newsletter. Donors will likely be interested to know what happened to the charity and the donations that they have given. Get in touch with them through your newsletter, which will provide adequate information on the charity's activities. Visitors should be able to subscribe to these newsletters via email. This can also help the website get its message across even further.
In a way, the dynamics of a charity website is the same with any business website. The main difference, however, lies in their respective purposes. A business website seeks to sell a product or a service to a consumer, whereas a charity website only seeks to gather donations. For a visitor, there is nothing material in return aside from thanks, which arguably makes it a more difficult website to plan out.